Black Face Masks: What To Know About The Viral Trend

Black face masks are the latest elixir. But are they any good? We put our best face forward. 

For a product designed to unclog, the Blaq Mask has been gunking up social media feeds for months.

You’ve barely signed in when you’re presented with a video of some beaming American called Chip peeling off the black mask to cheerfully reveal the forest of blackheads that has just been removed from his face. Way to go Chip. Medals for everybody.

But does it work? Well, GQ stumped for the $29 (that’s close to a blue swimmer crab, thanks) plus delivery fee, followed the instructions, went for the big reveal and, well, it was better than average. Just. And this after cleansing, applying a hot towel to open the pores and wearing the mask for 20 minutes.

Problem is that any pollutants extracted from the skin – the concoction a tubed charcoal liquid that dries on contact with air – will look more numerous and dramatic against a black background. Hence, the awestruck videos.


Is the Blaq Mask efficient and kind of fun to use? Yes. But can you do better? Definitely.

Above, details for the internet sensation – and three other masks we recommend.  

Clockwise, from top left: 

Baxter of California ‘Clarifying Clay Mask’, $35 (120ml),; Blaq Mask, $29,; Dr Roebuck’s Polish, $39.95 (100ml),; SK-II ‘Facial Treatment Mask’, $28 (for one),